Our Story


ABOUT US

Jordache launched in 1978 when three brothers from Brooklyn - Ralph, Joe, and Avi Nakash, introduced sexy, European denim fashions to the U.S. market. With exceptional form-sitting silhouettes for both men and women, an iconic horse-head logo and unique back-pocket stitching, Jordache became a household name and an innovator in denim for years to come. Today, Jordache Enterprises, Inc. has expanded with a diversified portfolio across apparel, hospitality, real estate holdings, and beyond, but has maintained it's unique position as a premium designer brand. With various labels of quality denim and apparel under it's hero brand name, each is distinguished by price point, demographic target, and distribution.  

1978

Three Brooklyn-based brothers - Joe, Ralph, and Avi Nakash, bring form-fitting jeans for both men and women to the U.S. market for the first time. They create a brand name using letters from their first and last names, and Jordache is born! 

1979-1980

Jordache debuts their first campaign, with an initial ad featuring a topless woman on horseback. This commercial is rejected by the TV networks, creating immediate buzz for the new brand, and is followed by an aggressive $100 million print and television campaign. The iconic, Jordache Look jingle appears across broadcast networks, and Jordache quickly becomes the must-have denim brand and a household name.  

1990-2000s

By this time, over 60 international licensees employ the Jordache name, expanding Jordache offerings beyond jeans.

2005-2012 

Jordache enlists celebrity spokespeople including Brittany Murphy, Elizabeth Hurley, and Heidi Klum to appear in high profile campaigns to support expansion with various mass and luxury retail partners. 

2015-2017   

Jordache signs Sarah Jessica Parker for a national campaign tied to the launch of it's first e-commerce platform, followed by the first ever mother-daughter campaign with Alessandra Ambrosio and her daughter, Anja.  

2018

As market trends point towards vintage brands, Jordache responds with the launch of the Heritage collection, available Fall 2018.

 


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